K-pop

K-pop (an abbreviation of Korean pop or Korean popular music) is a musical genre consisting ofelectronic, hip hop, pop, rock, and R&B music originating in South Korea. In addition to music, K-pop has grown into a popular subculture among teenagers and young adults throughout Asia, resulting in widespread interest in the fashion and style of Korean idol groups and singers.

Through the presence of Facebook fan pages, availability on iTunes, Twitter profiles, and music videos on YouTube, the ability of K-pop to reach a previously inaccessible audience via theInternet is driving a paradigm shift in the exposure and popularity of the genre.